I Can’t Invest in Google, Apple, or Nvidia
Have you ever seen a revenue chart from Netflix? It’s gorgeous!

Or how about Google? My heart skips a beat!

Or Apple? OK, not as pretty but still…

These companies have a long history of growing revenue, year after year. Even during the worst economic times in the past 20 years. So why don’t I go out and buy Apple, Google, and Netflix as part of my new public portfolio?
Because I already own lots of them.
48% of my portfolio is invested in US stocks broadly, such as index funds.
My best “back of the envelope” estimate is that 1.21% of my current portfolio is Google (Alphabet), 1.89% of it is Apple, and 2.3% of it is Nvidia. So investing small amounts into those companies is pointless.
I can’t even count that a company like Berkshire Hathaway (which is part of the S&P 500) has 20% of its funds invested in Apple!
My goal with the Divchallenge Portfolio is to find companies I am underweight in, and my investment might be worthwhile.
For instance, one reason I’m including crypto in this bucket is that I probably don’t have enough exposure to it.
Unfortunately, I will have to deliberately exclude the following companies from this new portfolio, despite my strong liking for them.
- Nvidia (NVDA)
- Microsoft (MSFT)
- Apple (AAPL)
- Amazon (AMZN)
- Alphabet (GOOGL/GOOG)
- Meta Platforms (META
- Broadcom (AVGO)
- Berkshire Hathaway (BRK B)
- Tesla (TSLA)
- JPMorgan Chase (JPM)